About me: I am a strategic, concept-to-completion creative director specializing in copy and big ideas.
Industries: Banking/finance, apparel, home decor, fragrance, grocery, wine and spirits, business supplies
Channels: Billboard, digital display, video, website, email, social, print, retail and event/arena signage
Skills: Concept creation, collaboration, storyboard development, scripting, next-level thinking
EXPERIENCE
Creative Director (remote), 2021–Present
Inspired Thinking Group (ITG) Americas, Birmingham, England
Creative marketing and technology agency.
Current client: TD Bank | Lead a team of creatives in producing multichannel marketing campaigns for one of the Top 15 largest banks in the United States. Creative highlights include 3D digital-display takeovers at TD’s flagship location in NYC, along with animated displays in Times Square, Grand Central Station, and TD Garden in Boston.
Past clients: Refinitiv (LSEG Data & Analytics), Microsoft
Communications Director
Graphic Marking Systems, Lake Forest, Illinois
Manufacturer of adhesive graphics products.
Strengthened brand and product identity by crafting taglines, positioning statements, and value propositions applied across all channels. Led marketing campaigns designed to grow customer engagement, increase website traffic, and drive online/phone sales.
Senior Copywriter
Scentsy, Inc., Meridian, Idaho
Global direct seller of fragrance products and home decor.
Created taglines and wrote descriptions and packaging content for new products.
Senior Copywriter
Topco Associates, Elk Grove Village, Illinois
America’s largest retail food GPO (Group Purchasing Organization).
Led multichannel marketing campaigns for major grocery store chains including Hy-Vee and Food City.
Senior Copywriter
Wine Enthusiast, Mount Kisco, New York
Leading multichannel retailer of wine- and spirits-related products.
Wrote catalog copy and ads for The New York Times, The Wall Street Journal, and Wine Enthusiast Magazine.
Marketing Copy Director
Direct Holdings Global: Time Life* and Lillian Vernon†, White Plains, New York
*Direct marketer of books, music, video, and multimedia products.
†Multichannel retailer of household, children’s, and fashion products.
Created and directed promotional email campaigns and website content for two companies.
Copywriter
Coldwater Creek, Sandpoint, Idaho
Renown multichannel retailer of women’s apparel and home decor.
Provided marketing concepts and created email campaigns successful in moving inventory and improving margins.
EDUCATION
M.A. in Writing, Emerson College, Boston, Massachusetts
B.A. in English, Eastern Nazarene College, Quincy, Massachusetts